Unlock the power of PR.

Here you'll learn how to use PR to boost your profile, manage your reputation, promote your brand, and unlock exciting business opportunities.

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The online PR course PR Unlocked covers three key areas:


How to develop a bespoke strategy to make sure you don’t waste time or money carrying out activity that isn’t going to boost your business


How to successfully carry out PR activities from media relations and thought leadership to influencer marketing, awards and events


How to measure and evaluate the success of your PR activity, as well as maximise the impact and unlock new, exciting business opportunities

What do you get with PR Unlocked?

  • Access to the membership site and all PR Unlocked training modules
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    A step-by-step guide to developing your own personalised PR strategy, including a digital PR strategy workbook
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    Core PR modules, covering news, features, comments, pitching to journalists, influencer marketing, events, entering and winning awards, blogging, online media and SEO, and more 
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    Modules include resources, templates, and real life examples to support your learning and help you put the theory into practice
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    Guides on how to measure and evaluate PR and media coverage, as well as maximise business opportunities 
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    A growing library of meet the expert videos and interviews to complement your training 
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    Life-time access to PR Unlocked core modules and updates
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    Regular group coaching calls 
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    A private PR Unlocked 'key holders' Facebook group for all members where you can share tips with the community, as well as take advantage of shared media opportunities

What are the benefits of PR Unlocked?

  • We don’t advocate a scattergun approach to PR – your time and money are too valuable to waste on activity that isn’t going to get results
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    You get professional PR guidance, advice and training without the agency or consultant price tag
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    We regularly update our content – technology and the media change all the time and you need to know about the latest developments and trends
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    You'll get ideas and information to maximise the business opportunities and results from your PR activity
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    There are no hidden costs 
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    You get access to added value content such as top tips from journalists and editors
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    We don't just focus on media coverage - that's only one way PR can help your business
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    Our approach to PR is tried and tested with some of the leading businesses in the UK and around the world
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    Once you sign up you can go through the training modules in your own time and sign up to as many group coaching calls as you like

Be more visible, create more opportunities

PR is all about raising your profile, building awareness and establishing new partnerships. If you want to learn how to engage with your target audience in a strategic, creative and impactful way - using tools, tactics and tricks PR agencies employ for their clients - then sign up to PR Unlocked: The ultimate public relations course for startups, small businesses and digital marketers.

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Want to learn how to do your own PR?

What you get with the PR Unlocked online training course:

Online PR training course with regular group coaching calls to ask the tutor questions and learn more about PR

All members of our PR training course get access to:

  • Regular group coaching calls to ask questions relating to PR and marketing 
  • A private online community where you can share tips, advice and successes
  • A library of Meet the Expert videos with journalists and editors sharing their tips and insights
The online PR training hub features an exclusive library of meet the expert videos with journalists and editors

The 9 modules in this PR course covers:

  • PR strategy
  • News 
  • Features, comments, interviews, product placement
  • Influencer marketing 
  • Awards
  • Events
  • Online PR, media and SEO
  • Evaluating success
  • Unlocking opportunities 


Hours of training videos, real life examples and meet the expert interviews.

Who is the PR Unlocked course for?

The PR Unlocked public relations course is ideal for anyone who wants to carry out PR for their own business, or for their clients.

It is suitable for both B2B and consumer businesses, as well as both service-based and product-based businesses.

The course has been designed specifically with the following people in mind:

  • Small business owners and startups who want to promote their own business
  • Entrepreneurs who want to raise their profile and position themselves as thought leaders
  • Digital marketers and social media managers (freelancers, in-house or agency) who want a better understanding of media relations and how to achieve media coverage on high domain authority news websites, as well as other PR tactics to help their clients
  • Virtual assistants who want to start offering some PR and media relations activities to their services for their clients
  • Bloggers and content creators who want to raise their profile, build credibility and boost SEO

How much does the PR Unlocked course cost?

The full public relations course currently costs £299 + VAT.

You can access the PR training videos online via your desktop, tablet or mobile so you can learn wherever and whenever you like.

We only open for enrollment a few times a year, so join the mailing list below to find out more.

Want to know more?

You can read a more detailed breakdown of the modules and resources available in the PR Unlocked course on our product page. 

Meet the founder

Hi, I’m Claire Gamble – a PR expert with over 12 years' experience working in the industry. As well as the founder and creator of PR Unlocked, I'm the MD of PR and marketing agency Unhooked Communications.

I've worked with companies of all shapes and sizes in sectors as varied as construction, home interiors, education, fashion, health, technology, professional services, art, entertainment, retail, and charity.

From launching ecommerce sites and managing international press offices, to putting on creative stunts and making business owners thought leaders in their fields, the last 12 years have taught me a lot about using PR to help businesses grow and develop.

I know first-hand how important PR is. But PR agencies charge tens of thousands of pounds, money that a lot of smaller businesses just can't afford in the early days. But there is another option.

Whether you're a startup or small business wanting to promote your own business, or you're a VA, social media manager or digital marketer wanting to use more traditional PR and media relations tactics to help your clients - the PR Unlocked course can help.

My mission with this online PR course and free PR training resources is to use my years of experience and training to help businesses and marketers carry out their own PR successfully, as well as to identify and take advantage of the business opportunities that will arise as a result.

You don't need to spend a fortune on PR agencies and consultants when you're starting out. You're the best person to tell your story -  and with my   online PR training course, I'll help you tell it in the most effective way possible and maximise your results.

With PR Unlocked you'll learn more than just simply how to get a few pieces of media coverage. You'll get a full insight into how to develop your own PR strategy and how to do a whole host of PR tactics to raise your profile, manage your reptuation and get in front of your audience.

And more than that, the PR course will help you evaluate your success and identify exciting business opportunities too. 

Because the more visible you are, the more opportunities you'll find.

My business, clients and students have appeared in hundreds of media outlets across the UK and around the wold, including:

PR course: How to be featured in the media