In the first episode of Dreamers & Doers, I speak to Kate Toon, founder of The Clever Copywriting School and The Recipe for SEO Success eCourse.

Dreamers & Doers, episode 1, with Kate Toon, queen of SEO and wonderful misfit entrepreneur

In Kate’s own words: “I’m an award-winning SEO copywriter and SEO consultant with over two decades of experience in all things advertising, digital and writing. Originally from the UK but now based just outside Sydney…I’m also the founder of The Clever Copywriting School and The Recipe for SEO Success eCourse, the co-host on the Hot Copy Podcast and the host of The Recipe for SEO Success podcast…I recently published my popular business book, The Confessions of a Misfit Entrepreneur – which also has its own podcast.”

As you can see, Kate wears a lot of working hats – and this is one of the topics we speak about in this episode.

I first came across Kate online when I stumbled across the Hot Copy Podcast a couple of years ago. It was the first podcast I properly got into. As well as providing some top tips and ideas around copywriting (a big part of my work in PR and marketing), Kate and her co-host Belinda Weaver give loads of great advice for small business owners. They cover all sorts from how to charge to managing challenging clients.

After listening to the podcast, I started to explore some more of Kate’s work, including her SEO eCourse. It’s one of the best courses I’ve ever taken – and it’s really helped my business.

When I was in the early planning stages of this podcast, I knew I wanted to interview Kate about her business journey so far – so I was thrilled when she agreed to come on the podcast.

Dreamers & Doers podcast with Kate Toon

In this episode we talk about:

Ditching the 9-5 and going self-employed
Diversifying when you’re a service-based business to move away from selling ‘time’
The truth about ‘passive’ income and the work that goes into a successful eCourse
Saying yes and no to the right sort of business opportunities
Following your interests and passions vs planning and profits
Building a content marketing machine
The importance of taking time out and working in line with your energy levels
Dealing with copycats