Hi and welcome to Media Monday!
This week, I'm at the NEC in Birmingham talking about how you can secure some brilliant media opportunities if your business is exhibiting at trade shows.
Why exhibitions are great for PR and media relations
I’m at kbb, which is one of Europe's leading kitchen, bedroom and bathroom design shows, with one of Unhooked Communications’ clients, Häfele.
Exhibitions like this are fantastic for businesses to get in front of customers and their target audience – but they also give businesses a unique opportunity when it comes to building relationships with journalists and getting featured in the media.
Journalists and editors from relevant trade publications and consumer magazines come to events like this to find out about the latest trends, products, services and news.
And with some careful planning, you can encourage them to cover your latest trends, products, services and news.
How to secure media coverage if you're exhibiting at trade shows
Make friends with the organisers of the event
They’ll be doing loads of their own PR and marketing to promote the exhibition and to get attendees to sign up. The marketing and press team will be looking for news, information and images from exhibitors. If you can find out what they need and when, you could get featured in their content which is great publicity for you and can encourage more people to come and see you on your stand.
Find out if there is a media partner
You can usually find out if there is a media partner via the exhibition website. Whether or not there is a media partner for the exhibition, you should also look to see which other publications and journalists usually cover the event – you can use Google News to do this. These magazines and websites should be on your media list for you to send news and information to.
Write a preview show press release
This should include details of what you’ll be showcasing at the exhibition. Once written, you need to share this with the relevant journalists and publications with some good images. You want to do this a few months before the event.
Schedule meetings with journalists
Journalists want to speak directly with exhibitors to find out first-hand what’s new and exciting in the industry. So pick up the phone and book some appointments. This is a brilliant way to build those all important relationships with your media contacts.
Prepare your post event press release
Write up a post event press release, which covers all your news and successes from the event, and circulate this along with some professional, high resolution photographs to your media contacts.
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About PR Unlocked
PR Unlocked is created by Claire Gamble, managing director of Unhooked Communications, a PR agency that works with national and international businesses. The online training course and supporting content is designed to help small businesses, startups and marketers understand how PR can help their business, as well as teach them how to do their own PR. For any businesses looking for a creative and results-driven PR agency, head to the Unhooked Communications website or email firstname.lastname@example.org.