Download the Full Social Media Freelancer Guide for Free
Are you a self-employed social media manager, trainer or freelancer? If you want to offer additional services and earn more money, download our free social media freelancer guide which covers:
* The rise and benefits of freelancing and work-from-home jobs
* How much social media freelancers charge a day on average
* What other freelancers with similar skills charge
* What additional services social media freelancers could learn to increase fees
* Details of support, training and resources available
* An exclusive social media freelancer discount to help you train and upskill
Social media training: How much can you expect to earn as a social media freelancer or self-employed social media manager?
If you've completed a social media course and started working with clients, you're no doubt wondering how much you should be charging. If you're not sure if your day rate is high enough, we've carried out some research to find out what the industry average fees are for self-employed workers offering social media as a service.
While there are no strict guidelines to what social media freelancers should charge, we found statistics that suggest self-employed social media managers and professionals could get paid anything between £70 a day to over £750.
That's quite a difference!
Although there is a correlation between the number of years working in social media and day rates, there are other factors to consider too.
These include the types of communications and digital marketing services you offer, and the additional value you can provide whether you work from home, work part-time or have a job working remotely.
How can you earn more money as a work-from-home freelancer?
If your job is work from home, part-time or remote as a social media freelancer and you. want to know how to increase your day rate, one option is to upskill yourself and train so you can offer additional services and more value.
There are lots of training courses for social media self-employed workers available, but one area of training you may wish to consider is learning how to do PR and media relations for your clients.
This is because compared to social media freelancers, jobs including communications and public relations can be charged at a higher fee.
Our Social Media Freelancer Guide compares the different average day rates of freelancers in similar industries with complementary skills so you can see how you could earn more as a freelancer working-from home or with flexible part-time jobs.
Is extra social media training to teach me new digital marketing skills the right option for me?
Some freelancers will be happy specialising in social media services and focusing on channels such as Facebook, Twitter, Instagram and Pinterest. But a lot of the capabilities you need to be a confident social media manager are similar to those used by communications and PR freelancers.
If you're self-employed working in social media or digital marketing jobs, chances are you're creative, technically able, a good writer and communicator, organised, have great research skills, know what makes a decent story, and how to get people's attention.
A lot of the skills and knowledge you learn from social media training courses and through running social media accounts for clients are transferrable to communications and PR.
With some additional guidance on top of your social media training and experience, you can learn to do things like create a basic PR strategy, write press releases, pitch stories to journalists, research other media opportunities, compile award entries and promote events.
If you're working from home, want a freelance, or part-time job, you can start earning more by adding more profitable services to your core social media skills.
Find Out How to Add Value to Your Social Media Training
Our full Social Media Freelancer Guide goes into more detail about how you could increase your fees by offering additional services such as communications and PR. Download the full report and you'll also get an exclusive social media freelance discount code.
Want to know more about our training for social media managers and freelancers to help expand their services and increase day rates?
You can find out more about the online PR course PR Unlocked here, and you can also hear what businesses and freelancers think about our PR workshops and training here.
If you like the idea of learning more about PR, but aren't ready to make the small investment yet, we also have free resources too. These include:
- Free PR courses for businesses, which includes 'How to use Twitter for PR and media coverage'
- PR and business podcast: Dreamers & Doers is a podcast for entrepreneurs and business owners who dream big and get stuff done
- Business and PR blog: Our blog covers PR and marketing, business and finance, and mindset and motivation.