Social media is a great way to promote your business and here you can find out how to use Twitter for PR and media coverage.
Why Twitter is so good for PR and earned media
You can get some fantastic media opportunities if you know how to use Twitter for PR and media relations. I’ve achieved media opportunities with magazines, newspapers, and websites such as BBC Online, Forbes, The Daily Telegraph, Express, Huffington Post, Refinery 29, Bustle, HR Magazine, Mother & Baby, and many more.
There are thousands of journalists on Twitter. Statistics from Muck Rack show 70% of journalists see Twitter as a valuable social media tool. Journalists also make up the largest category of Twitter's verified users, representing a quarter of them.
A lot of journalists actively use Twitter to find spokespeople, case studies, and breaking news. If you think about the way news stories unfold, Twitter is the perfect platform for journalists. It's quick, instant and you can easily access updates as and when they happen. You can share content with people all around the world, as well as find out what other people – even some of the world’s most famous and powerful people – are talking about and doing.
Twitter's also a really good tool to build relationships, engage and pitch to journalists. You don't need to spend hundreds or even thousands of pounds on journalist directories and databases. You can find a lot of the journalists that you want to engage with right here on this free platform. You can also use Twitter to find trending topics and breaking news stories, which you can tap into for your own content, news stories and features.
Free PR course
Learn in more detail about how Twitter can help your PR and media relations with this free PR course. Find out how to set up your profile and different tactics to secure earned media coverage in national newspapers, magazines, websites, radio and TV.
How to use Twitter for PR and media coverage
There are a few different tactics to try when using Twitter as part of your public relations campaign.
- #Journorequest: This is a hashtag used by jounralists to find case studies and comments for the reports they're working on. Search for the hashtag journorequest to monitor for suitable opportunities. Make sure you pitch quickly, concisely and be relevant.
- Trending topics, breaking news and 'newsjacking': Look out for trending topics, content that goes viral or breaking news stories on Twitter. If they're linked to your business or industry in someway, they could provide a hook for you to proactively pitch yourself into the media to comment on the stories and topics.
- Join the conversations: As well as proactivley pitching yourself to journalists if there are relevant breaking news stories or trending topics, you can also share your thoughts or insights on Twitter. Make sure you tag your posts with the relevant topic hashtag if there is one. By doing this, you might grab the attention of journalists who are looking for comments.
- Build relationships: Follow journalists and editors who cover your industry or topics relevant to your business. Monitor what they talk about online and start to build a relationship with them.
For a more in-depth explanation about how to use Twitter for PR and media coverage, sign up for the free PR course.