PR Unlocked presents training on online PR, media and SEO

Online PR, media and SEO: Google Digital Garage

This week, Unhooked Communications MD and PR Unlocked founder Claire Gamble presented a workshop at Google Digital Garage in Manchester about online PR, media and SEO. With over 90 people signed up for the event, it was a full house and lots of information was covered in the two-hour PR and marketing training.

Business training workshop to explain how online PR, online media and SEO all work together at Google Digital Garage in Manchester with PR Unlocked founder Claire Gamble
Online PR, online media and SEO training course for businesses at Google Digital Garage, presented by PR Unlocked founder

Online PR, media and SEO: Understanding the relationship

Why is it important to understand online PR, media and SEO?

Technology and the changing media landscape bring both challenges and opportunities when it comes to PR and communications.

If we understand how online media outlets and publishers work, what they want and need, this can help to tailor and shape the sort of news, stories and content we create and the results we get.

And if we understand how we can improve SEO, we can make our online PR and communications work all the more harder for us.

Likewise, if we combine PR knowledge and expertise into our SEO activities we can maximise the impact and results.

Yes, we want our website to appear top of search engines, but we also want our target audience to know about us, trust us and want to buy from us.

Combining journalism, storytelling, reputation management, content marketing and SEO can create solid, integrated PR campaigns that are fit for modern businesses. It’s an approach Unhooked Communications takes for clients and this way of working is refining all the time.

Training for digital marketers on online PR, online media and SEO by PR. Unlocked founder Claire Gamble
Training course: Online media, online PR and SEO  for businesses by PR Unlocked
Training course for businesses about online media, PR and SEO from PR Unlocked

Business training for online PR, media and SEO

An online version of the business training session on online PR, media and SEO will be released on the PR Unlocked business training course. The module will go into detail about:

  • How online PR,  online media and SEO. work together
  • How the changing media landscape impacts PR and SEO
  • How we can improve SEO and PR
  • Ideas for generating stories and content that work for online media
  • How to maximise the PR and SEO impact of online media opportunities

As with the other online PR courses,  the module will be online training videos which all PR Unlocked members can access via their own personal member dashboard. You can access all the PR and business training videos on your smartphone, tablet, laptop or desktop.

You can also check the events page on the Unhooked Communications website for other upcoming business, PR and creative events.

Unlock the Power of PR

Online PR, media and SEO is just one of the modules in the PR Unlocked training course for startups, small businesses and digital marketers. Find out more about the online course and get instant access when you buy.

Business course on online media, PR and SEO
Online media, PR and SEO course for businesses - access it online through the PR Unlocked training course
SEO, online media and PR course training for businesses, startups and digital marketers

Feedback from attendees of the online PR, online media and SEO training course

"Claire's session at Google Digital Garage on online PR, media and SEO was insightful and engaging. The information was detailed enough that you can immediately take action and really showed the link between SEO and PR, which is often missed across many strategies. As a digital marketer, I've always approached 'content' from a marketing and SEO point of view, with only limited PR input. Having been to this session I've picked up some new skills and tips that'll help immediately improve my strategies and the way I approach content outreach from now on."

Joana Veiga Ferreira

Marketing consultant, JVF Marketing

"I went to see Claire from Unhooked Communications and PR Unlocked talk at Google Digital Garage in Manchester about PR. It was really useful to find out how PR and SEO work together. Claire is exceptionally knowledgable when it comes to PR and communications - I'm impressed!"

Lindi González

Founder, Simply Escape

"I am a new freelancer within graphic design and the talk on online PR, media and SEO is the second event I've been to hosted by Unhooked Communications and each one is so valuable and worthwhile. A lot of useful relevant information packaged in an easy to understand way and within a short timeframe. Excellent events and training!"

Nicole Sinclair

"I went to the online PR training workshop at Google Digital Garage in Manchester. Claire from Unhooked Communications and PR Unlocked is a great presenter, with excellent knowledge of PR and its relationship with online media."

James Hanson

"Claire from Unhooked Communications and PR Unlocked is an expert in her field but approaches her work clearly with no jargon. Thank you for the insights into managing PR and integrating it around websites and social media. Truly useful."

Helen Welch

Sportswear Chatter

"I really recommend the online PR, media and SEO workshop. It felt like about two days worth of really valuable content packed into two hours with loads to think about and, more importantly, to put into action."

Cath Brown

Founder and coach, Skilful Conversation

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