This week, Unhooked Communications MD and PR Unlocked founder Claire Gamble presented a workshop at Google Digital Garage in Manchester about online PR, media and SEO. With over 90 people signed up for the event, it was a full house and lots of information was covered in the two-hour PR and marketing training.
Online PR, media and SEO: Understanding the relationship
Why is it important to understand online PR, media and SEO?
Technology and the changing media landscape bring both challenges and opportunities when it comes to PR and communications.
If we understand how online media outlets and publishers work, what they want and need, this can help to tailor and shape the sort of news, stories and content we create and the results we get.
And if we understand how we can improve SEO, we can make our online PR and communications work all the more harder for us.
Likewise, if we combine PR knowledge and expertise into our SEO activities we can maximise the impact and results.
Yes, we want our website to appear top of search engines, but we also want our target audience to know about us, trust us and want to buy from us.
Combining journalism, storytelling, reputation management, content marketing and SEO can create solid, integrated PR campaigns that are fit for modern businesses. It’s an approach Unhooked Communications takes for clients and this way of working is refining all the time.
Business training for online PR, media and SEO
An online version of the business training session on online PR, media and SEO will be released on the PR Unlocked business training course. The module will go into detail about:
- How online PR, online media and SEO. work together
- How the changing media landscape impacts PR and SEO
- How we can improve SEO and PR
- Ideas for generating stories and content that work for online media
- How to maximise the PR and SEO impact of online media opportunities
As with the other online PR courses, the module will be online training videos which all PR Unlocked members can access via their own personal member dashboard. You can access all the PR and business training videos on your smartphone, tablet, laptop or desktop.
You can also check the events page on the Unhooked Communications website for other upcoming business, PR and creative events.
Unlock the Power of PR
Online PR, media and SEO is just one of the modules in the PR Unlocked training course for startups, small businesses and digital marketers. Find out more about the online course and get instant access when you buy.
Feedback from attendees of the online PR, online media and SEO training course
"Claire's session at Google Digital Garage on online PR, media and SEO was insightful and engaging. The information was detailed enough that you can immediately take action and really showed the link between SEO and PR, which is often missed across many strategies. As a digital marketer, I've always approached 'content' from a marketing and SEO point of view, with only limited PR input. Having been to this session I've picked up some new skills and tips that'll help immediately improve my strategies and the way I approach content outreach from now on."
Joana Veiga Ferreira
Marketing consultant, JVF Marketing
"I went to see Claire from Unhooked Communications and PR Unlocked talk at Google Digital Garage in Manchester about PR. It was really useful to find out how PR and SEO work together. Claire is exceptionally knowledgable when it comes to PR and communications - I'm impressed!"
Founder, Simply Escape
"I am a new freelancer within graphic design and the talk on online PR, media and SEO is the second event I've been to hosted by Unhooked Communications and each one is so valuable and worthwhile. A lot of useful relevant information packaged in an easy to understand way and within a short timeframe. Excellent events and training!"
"Claire from Unhooked Communications and PR Unlocked is an expert in her field but approaches her work clearly with no jargon. Thank you for the insights into managing PR and integrating it around websites and social media. Truly useful."
"I really recommend the online PR, media and SEO workshop. It felt like about two days worth of really valuable content packed into two hours with loads to think about and, more importantly, to put into action."
Want to read more about business, PR and marketing? You might like these articles and blogs:
- What is public relations and how can PR help my business?
- Are you a freelance social media manager? Find out how your day rate compares to other freelancers and how you could upskill yourself to charge a higher fee
- Want to do PR for your small business? 7 things you need to know about small business PR
- What is a press release and how do you write great press releases? (with examples and templates)
- How to create a press pack for your business (with examples)
- Why your small business or startup needs a website
Thank you Alexander Ward for the photographs of the Google Digital Garage event on online PR, media and SEO.