If you take an online PR training programme designed for small businesses or startups, you’ll realise that you don’t necessarily need to spend thousands of pounds on PR agencies or consultants. You can do a lot of your own PR activity, especially in the early days.
As a small business or startup, you should make sure you find a PR course that explains how to approach your activity in a strategic and creative way to help you maximise the impact PR has on your business.
The best online PR training courses should cover PR strategy, several different PR tactics and methods, as well as how to measure and evaluate PR for your small business. PR teaching platforms that cover all areas and take a holistic approach to your PR needs will help you get better results, quicker, and it can save you time, effort and money in the long run.
What is PR and how can it help my small business or startup?
Public relations – also known as PR – is a way for businesses to manage their reputation and engage with their target audiences. Target audiences could well be customers or potential customers, but they could also be potential employees, investors, partners, local community or any other stakeholder.
It’s important to note that PR isn’t a quick fix – it’s a long-term strategy to help you manage your brand, build your credentials and create loyal fans and advocates over time. This is why it’s such a good idea to start your PR as soon as possible when starting, launching or building your business.
PR is a lot more than just getting media coverage – although that is one of the tactics we use. To make sure that your PR works as effectively as possible you have to develop a PR strategy that is tailor-made for your business. As part of this you should look at your business objectives, key messages, target audiences, the wider market, trends, media and more.
There are all kinds of ways you can communicate and engage with your target audiences – and the best ways will usually depend on the outcomes of your PR strategy. Yes, traditional media – newspapers, magazines, radio and TV – could be one way, but there are other methods you might need to explore too.
Influencer marketing, events, content marketing, social media, and a combination of online and offline activity should all be considered too. You should also learn about how you can create your own news, as well as tap into the wider news agenda to become the media’s go-to expert.
Looking for the best online PR training course
Some PR training courses focus just on getting media coverage, without thinking about the bigger picture and what you’re actually trying to achieve for your business. The best PR courses, on the other hand, have PR strategy at the heart of what they teach.
Once you have your own PR strategy developed you can start exploring news stories, features, comments, case studies, product placements, interviews, awards, events, influencer marketing, SEO and more.
If you’re a small business or startup looking for a PR training course, you should also consider what format will work best for you. Do you want a face-to-face workshop or an online course? Or is there a way you can combine both? With PR Unlocked, you get instant access to all the core PR training modules, plus regular group coaching calls with founder Claire Gamble so you can ask questions and learn from other students.
Once you’ve signed up, you have lifetime access to the PR Unlocked training course, which is updated regularly to keep up with the rapidly changing media landscape, technology and communications trends.
Find out more about the online PR training and coaching platform PR Unlocked to see if it’s suitable for you and your business. And if you have any questions, get in touch.