PR Courses

PR Unlocked is home to PR courses, resources and guides to help you do your own PR and media relations activity.

If you want to boost your profile, manage your reputation, promote your business, build your brand, and unlock exciting business opportunities, read on...

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What does the PR Unlocked online course cover?

01 PR strategy

A step-by-step guide to teach you how to create your own PR strategy, covering your business, target audience, wider market, media and key messages. Complete with downloadable PR strategy document.

02 News

Learn about news stories and how they can help your business, finding news stories for your business, how to write press releases, find the write media outlets and journalists, and how to pitch your story to the media. Complete with examples.

03 Features, comments, interviews and products

Teach yourself other ways of getting your business featured in the media using different PR tactics, such as features, comments, interviews and product placements. Lots of advice, ideas, step-by-step guides and real life examples.

04 Influencer marketing

A PR training module explaining what influencer marketing is, how it could help your business, influencer marketing strategy, finding and validating influencers, building relationships, creative and collaborative content, and what the law says.

05 Awards

Learn how awards can benefit your business, how to find credible awards to enter, tips for writing award entries that will catch the attention of judges and maximise your chances of getting shortlisted or winning, as well as how to make the most of award successes.

06 Events

As part of your PR training course, discover the power of events, how to plan and promote your own, ways to maximise engagement and exposure, and tips for exhibiting, sponsoring or speaking at third party events.

07 Measuring and evaluating PR success

Learn how to track and measure the success of your PR activity and results.

08 Unlock business opportunities 

An advice guide to explain how to identify and take advantage of potential business opportunities that strategic, creative and targeted PR activity will present. Unlock the power of PR for your business.  Be more visible, create more opportunities. 

Sign up to PR Unlocked and you also get...

PR course Meet the Expert videos journalist and editor videos

Meet the Experts

A library of Meet the Experts videos with journalists, editors and content experts sharing their tips and insights.

A private community

A private online community group where you can swap tips, advice and celebrate successes.

Is the PR course right for you?

 PR Unlocked is right for you if

  • You're a small business or startup wanting to learn how to do your own PR 
  • OR you're a marketer who wants to learn more about PR and media relations specifically
  • OR you work as a social media manager or virtual assistant and you want to upskill to offer some PR and media relations services
  • You have at least an hour a week during your course intake (8 weeks) to put the lessons into practice
  • You run a B2B or consumer business offering either a product and/or service (or your clients do)

The PR course isn't right for you if

  • You want someone to do your PR for you (head to Unhooked Communications if you're looking for a PR agency)
  • You won't have time to go through the course content or implement the actions and tips within one year of buying the course (all students get one year full access to the PR course content)
  • You're looking for a course on another topic - e.g. social media (we touch on social media, but this course is specifically about PR and media relations - see the course outline above to check it's right for you)

What are the benefits of the PR course?


  • We don’t advocate a scattergun approach to PR – your time and money are too valuable to waste on activity that isn’t going to get results
  • You get professional PR guidance, advice and training without the agency or consultant price tag
  • You'll get ideas and information to maximise the business opportunities and results from your PR activity
  • There are no hidden costs
  •  You get access to added value content such as top tips from journalists and editors
  • We don't just focus on media coverage - that's only one way PR can help your business
  • Our approach to PR is tried and tested with some of the leading businesses in the UK and around the world
  • Once you've signed up, you get life time access to the course 

What do some of our PR Unlocked students think?

How much does the PR Unlocked course cost?

The full PR course currently costs a one off payment of £249 + VAT.

You can access the PR training videos online via your desktop, tablet or mobile so you can learn wherever and whenever you like.

Meet your online PR course tutor

Claire Gamble

MD Unhooked Communications

Founder PR Unlocked

Hi, I'm Claire. A trained broadcast journalist with over 13 years' experience working in PR and the media, I now run a PR agency, as well as train small businesses, startups and marketers how to do PR through workshops, courses and events.

From launching ecommerce sites and managing international press offices, to putting on creative stunts and making business owners thought leaders in their fields, the last 13 years have taught me a lot about using PR to help businesses grow and develop.

Whether you're a startup or small business wanting to promote your own business, or you're a VA, social media manager or digital marketer wanting to use more traditional PR and media relations tactics to help your clients - the PR Unlocked course can help.

My business, clients and students have appeared in hundreds of media outlets across the UK and around the wold, including:

PR course: How to be featured in the media

I've spoken at marketing events and run PR courses with organisations such as...

PR courses workshops and training


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Claire Gamble Unhooked Communications and PR Unlocked

About PR Unlocked

PR Unlocked is created by Claire Gamble, managing director of Unhooked Communications, a PR agency that works with national and international businesses. The online training course and supporting content is designed to help small businesses, startups and marketers understand how PR can help their business, as well as teach them how to do their own PR. For any businesses looking for a creative and results-driven PR agency to work as their PR partner, head to the Unhooked Communications website or email