PR training

PR training: Choose the best PR training for you
PR course Meet the Expert videos journalist and editor videos

PR Training: FAQ to help you choose the best PR training course

There are lots of online business courses out there, so how do you choose the best PR training course to help you promote your business, achieve media coverage and reach a wider audience?

Here is a run down of some frequently asked questions about PR Unlocked to help you decide if this PR training is the best option for you.

You might also be interested to read the article What is PR and how can PR help my business.

Have you got any other questions about the public relations course that aren't answered here? Contact us!

Who is the PR course for?

PR Unlocked has been created with the following people in mind...


  • Business owners and startups who are just about to launch or have recently launched their business.
  • Small or medium-sized businesses who have been trading for some time but want to be more visible, grow their business and/or diversify into other areas.
  • Freelancers and entrepreneurs who want to position themselves as experts in their field and attract more, high quality work and clients.
  • Bloggers who want to build more credibility to help attract better brand opportunities and more readers. Read this introduction about how bloggers can get featured in the media.
  • Freelance social media managers and virtual assistants who want to learn how to offer more services (such as media relations) to their clients. Find out more about social media freelancer training.
  • In-house or agency digital marketers and SEO professionals who want to know how to secure earned media coverage on high authority domain websites.

What will I learn on the PR course?

1.

PR strategy: How to develop your own PR strategy tailored to your own business.

2.

News: What makes a news story? How to find stories for your business? Writing press releases and pitching to the media.

3.

Media: Find out other ways to dapper in the media - comments, features, interviews and product placement.

4.

Influencer marketing: What is influencer marketing, could it work for your business and how to get results.

5.

Awards: How can awards help your business, find credible awards and write award-winning entries.

6.

Events: Learn how face-to-face events can help your PR efforts and how to promote your events.

7.

Measure: How to measure and evaluate the success of your PR activity.

8.

Unlock: A bonus guide to make your PR work harder and unlock exciting business opportunities.

How does the online PR course work?

We only open the PR Unlocked course a few times a year to make sure students can get attention and guidance as they go through the modules.

Once you purchase and sign up to the course, you will log into your own personal dashboard where you can access the first PR course module, as well as see the Meet the Expert videos, which feature exclusive interviews with journalists and editors.

When you're logged in to see your PR training course, you'll also find details of the private Facebook group. This is a closed group where you can ask questions, share tips and celebrate successes.

You'll also be able to sign up to regular group coaching calls, which are carried out over Zoom. You can sign up to as many as you like and also watch back any previous group calls.

Pssssst - have a sneaky peek at what the PR training looks like with this video...

How much does the PR Unlocked course cost?

Access to the full PR training course currently costs £299 + VAT for 12 month access.

All major credit and debit cards are accepted and we use Stripe for payments, which is safe and secure.

Can I have a free trial of PR Unlocked?

We don't currently offer a free trial of PR Unlocked, but we offer free PR courses and resources. Check out our freebies page, which includes the free PR course: How to Use Twitter for PR and Media Coverage. This training course is in a similar format to the full PR course so will give you a good idea of the style, tone and content.

How much time do I need to dedicate to the PR course?

It's completely up to you how much time you dedicate to doing your own PR. To start with, it would be great if you can spend an hour or two a week. The more time and effort you put into promoting and marketing your business, the better the results you'll get.

But, we know you're super busy. This is why the PR training is all broken down into self-contained modules, which each contain short and snappy lessons so you can learn in bitesized chunks.

Remember, you have a whole year to access the PR training so you have lots of time to work your way through the modules at your own pace.

Do you offer face-to-face PR training?

The beauty of an online training course is you can learn wherever and whenever suits you.

Plus, you also get regular group coaching calls and the private Facebook group so you can ask any questions that come up.

But if you are interested in face-to-face PR training or workshops, visit the Unhooked Communications events page for business, PR and marketing events and workshops. Or you can contact founder Claire Gamble to enquire about bespoke media and PR training.

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Claire Gamble Unhooked Communications and PR Unlocked

About PR Unlocked

PR Unlocked is created by Claire Gamble, managing director of Unhooked Communications, a PR agency that works with national and international businesses. The online training course and supporting content is designed to help small businesses, startups and marketers understand how PR can help their business, as well as teach them how to do their own PR. For any businesses looking for a creative and results-driven PR agency to work as their PR partner, head to the Unhooked Communications website or email claire@weareunhooked.com.