PR Unlocked: The ultimate PR training course
PR Unlocked is the full online public relations (PR) course from PR and marketing agency Unhooked Communications. It teaches you everything you need to know to do your own PR in a strategic and impactful way.
If you sign up to this in-depth PR training course, you will learn everything from how to develop your own PR strategy through to different ways of getting your message in front of your target audiences (including how to get featured in the media, winning awards, influencer marketing, events and more). The ultimate online PR course also explains how you can measure the success of your PR activity, as well as identity and spot business opportunities and potential partnerships.
Everyone who signs up to PR Unlocked gets one full year access to all the core training course content and updates, as well as access to:
Group PR coaching calls
Everyone who signs up to this PR course gets access to regular coaching calls with PR Unlocked founder and Unhooked Communications MD Claire Gamble. Check your student dashboard for the next calls and details of booking on. You can also watch back on all other video coaching calls via the PR training online hub.
Private online community
All PR Unlocked students get access to a private Facebook group where they can share tips, ideas and successes with each other, as well as keep up-to-date with the latest updates to the PR training course.
Meet the Expert videos
As well as the core PR training modules, you'll get chance to learn from other PR, media and content professionals with an exclusive library of meet the expert videos. These feature interviews with journalists, editors, event organisers and more.
What does the PR Unlocked course cover?
Each module of this PR training course is full of step-by-step diodes, tips and tricks, real life examples, and advice to teach you how to do your own public relationships activity effectively. The full PR course covers the following modules and lessons:
A step-by-step guide to teach you how to create your own PR strategy, covering your business, target audience, wider market, media and key messages. Complete with downloadable PR strategy document.
Learn about news stories and how they can help your business, finding news stories for your business, how to write press releases, find journalist contact details and pitch your story to the media. Complete with examples.
Features, comments, interviews, products
Teach yourself other ways of getting your business featured in the media using different PR tactics, such as features, comments, interviews and product placements. Lots of advice, ideas, step-by-step guides and real life examples.
A PR training module explaining what influencer marketing is, how it could help your business, influencer marketing strategy, finding and validating influencers, building relationships, creative and collaborative content, and what the law says.
Learn how awards can benefit your business, how to find credible awards to enter, tips for writing award entries that will catch the attention of judges and maximise your chances of getting shortlisted or winning, as well as how to make the most of award successes.
Events (released May 2019)
As part of your PR training course, discover the power of events, how to plan and promote your own, ways to maximise engagement and exposure, and tips for exhibiting, sponsoring or speaking at third party events.
Online PR and media coverage (released May 2019)
A more in-depth explanation around how online PR and media coverage can help your business in terms of boosting SEO (search engine optimisation) and driving traffic to your website. Learn how online media works and different content ideas to achieve results.
Blogging for business (released May 2019)
This PR training module teaches you the benefits of blogging for your business, including how it can help your SEO and increase sales and enquiries. Learn about different content creation tactics and techniques for your own website and ideas for creating your own.
Measuring and evaluating PR success
Learn how to monitor, measure and evaluate the success of your PR activity. Use data, statistics and insights to feed into your PR strategy to continuously improve results for your business and check what you're doing is working.
An advice guide to explain how to identify and take advantage of potential business opportunities that strategic, creative and targeted PR activity will present. Unlock the power of PR for your business. Be more visible, create more opportunities.