PR Unlocked: Full access

£299.00 / year

PR Unlocked is the ultimate PR training and coaching course for small businesses, startups, entrepreneurs, bloggers and digital marketers. £299 + VAT.

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PR Unlocked: The ultimate PR training course

PR Unlocked is the full online public relations (PR) course from PR and marketing agency Unhooked Communications. It teaches you everything you need to know to do your own PR in a strategic and impactful way.

If you sign up to this in-depth PR training course, you will learn everything from how to develop your own PR strategy through to different ways of getting your message in front of your target audiences (including how to get featured in the media, winning awards, influencer marketing, events and more). The ultimate online PR course also explains how you can measure the success of your PR activity, as well as identity and spot business opportunities and potential partnerships.

PR Unlocked students get access to:

Online PR training course with regular group coaching calls to ask the tutor questions and learn more about PR

Group PR coaching calls

Everyone who signs up to this PR course gets access to regular coaching calls with PR Unlocked founder and Unhooked Communications MD Claire Gamble. Check your student dashboard for the next calls and details of booking on. You can also watch back on all other video coaching calls via the PR training online hub.

Students taking this online PR training course get access to a private Facebook group

Private online community 

All PR Unlocked students get access to a private Facebook group where they can share tips, ideas and successes with each other, as well as keep up-to-date with the latest updates to the PR training course. 

The online PR training hub features an exclusive library of meet the expert videos with journalists and editors

Meet the Expert videos

As well as the core PR training modules, you'll get chance to learn from other PR, media and content professionals with an exclusive library of meet the expert videos. These feature interviews with journalists, editors, event organisers and more.

What does the PR Unlocked course cover?

Each module of this PR training course is full of step-by-step diodes, tips and tricks, real life examples, and advice to teach you how to do your own public relationships activity effectively. The full PR course covers the following modules and lessons:

PR training course: How to develop your own PR strategy

PR strategy

A step-by-step guide to teach you how to create your own PR strategy, covering your business, target audience, wider market, media and key messages. Complete with downloadable PR strategy document.

Online course to teach you PR: What are news stories, how to write press releases and achieve media coverage for your business


Learn about news stories and how they can help your business, finding news stories for your business, how to write press releases, find journalist contact details and pitch your story to the media. Complete with examples.

PR training course: How to get your media featured in the media using features, comments, interviews and product placement with lots of tips and advice

Features, comments, interviews, products

Teach yourself other ways of getting your business featured in the media using different PR tactics, such as features, comments, interviews and product placements. Lots of advice, ideas, step-by-step guides and real life examples.

Online PR course for startups and small businesses: Learn about influencer marketing and how it can help your business and how to do it

Influencer marketing

A PR training module explaining what influencer marketing is, how it could help your business, influencer marketing strategy, finding and validating influencers, building relationships, creative and collaborative content, and what the law says.

PR training course: Learn how awards can help your business and how to enter and win awards


Learn how awards can benefit your business, how to find credible awards to enter, tips for writing award entries that will catch the attention of judges and maximise your chances of getting shortlisted or winning, as well as how to make the most of award successes.

Online PR course: Training to teach you how events can be part of your PR and marketing activity and how they can help your business grow


As part of your PR training course, discover the power of events, how to plan and promote your own, ways to maximise engagement and exposure, and tips for exhibiting, sponsoring or speaking at third party events.

Online PR training course: Learn how online and digital PR and media coverage can boost SEO and help grow your business

Online PR and media coverage

A more in-depth explanation around how online PR and media coverage can help your business in terms of boosting SEO (search engine optimisation) and driving traffic to your website. Learn how online media works and different content ideas to achieve results.

PR training course: Blogging for business - teach yourself about creating content for your own website

Blogging for business

This PR training module teaches you the benefits of blogging for your business, including how it can help your SEO and increase sales and enquiries. Learn about different content creation tactics and techniques for your own website and ideas for creating your own.

Online PR training course: Learn how to measure and evaluate the success of your PR activity

Measuring and evaluating PR success

Learn how to monitor, measure and evaluate the success of your PR activity. Use data, statistics and insights to feed into your PR strategy to continuously improve results for your business and check what you're doing is working.

Unlock opportunities

An advice guide to explain how to identify and take advantage of potential business opportunities that strategic, creative and targeted PR activity will present. Unlock the power of PR for your business.  Be more visible, create more opportunities.