Online PR courses for startups, small businesses and marketers

Learn how to promote your business and raise your profile through the media and other channels.

Because the more visible you are, the more opportunities you'll find.

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The essential online PR course for

startups, small businesses and marketers.

The full PR Unlocked course gives you training, guidance and support to:


Plan your PR strategy tailored to your business, which can evolve as your business and needs change and keep your PR activity focused.


Do your own PR activity, including news stories, features, comments, interviews, awards, events, influencer marketing and more.


Maximise results and take advantage of the opportunities PR will present you - and go on the best business adventure possible.

Have you recently started your business and want to attract more customers?

Are you a small business who wants to learn how PR can support your business growth?

Maybe you’re a blogger who wants to build their profile to attract better brand partnerships?

Do you work in SEO or digital marketing and want content on high domain authority websites?

Or perhaps you’re an entrepreneur who wants to seek out more exciting projects and opportunities?

PR can help you grow and develop your business, no matter what stage you’re at.

How can a PR course help your business?

Strategic PR can help you

  • Get in front of your target audience 
  • Make you, your products and/or services famous for all the right reasons
  • Generate quality new business leads
  • Build a community of engaged fans and advocates
  • Establish invaluable partnerships with key influencers and stakeholders
  • Position you as an expert in your industry and build credibility
  • Set yourself apart from your competitors
  • Drive traffic to your website and boost SEO
  • Manage your reputation and brand perception
  • Increase sales and enquiries
  • Unlock exciting business opportunities to help you grow

The PR Unlocked course covers

  • A step-by-step guide to create your own unique PR strategy 
  • PR modules covering news, press releases, features, comments, interviews, products, influencer marketing, awards, events and more
  • A bonus module teaching how to measure your PR results and maximise opportunities 
  • Resources to organise your PR activity
  • 'Meet the Expert' videos - tips and advice from journalists and editors
  • Real life examples of how a PR agency gets results for clients 
  • A private online community to share tips and advice
  • Access to the PR training course on desktop, mobile or tablet so you can learn wherever and whenever

Check out these free online PR courses, training and tools

Learn how to do your own PR course 

The full PR Unlocked online course teaches startups, small businesses and digital marketers how to do their own PR in a strategic, creative and impactful way.

During the online PR training, you'll learn how to manage your reputation and raise awareness by getting featured in the media, winning awards, hosting events, content marketing - and more!


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Claire Gamble Unhooked Communications and PR Unlocked

About PR Unlocked

PR Unlocked is created by Claire Gamble, managing director of Unhooked Communications, a PR agency that works with national and international businesses. The online training course and supporting content is designed to help small businesses, startups and marketers understand how PR can help their business, as well as teach them how to do their own PR. For any businesses looking for a creative and results-driven PR agency to work as their PR partner, head to the Unhooked Communications website or email