Unlock the secrets of PR to help your startup or small business succeed

Online PR course for startups, small businesses and marketers.

Learn how to promote your business and raise your profile through the media and other channels.

Because the more visible you are, the more opportunities you'll find.

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The ultimate online PR course for startups, small businesses and marketers.

The PR Unlocked course gives you training, guidance and support to:


Develop your own PR strategy tailored to your business, which can evolve as your business and needs change and keep your PR activity focused.

Carry out

Carry out your own PR activity, including news stories, features, comments, interviews, awards, events, influencer marketing and more.


Identify and take advantage of the opportunities PR will present you - and go on the best business adventure possible with maximum results.

Have you recently started your business and want to attract more customers?

Or are you a small business who wants to learn how PR can support your business growth?

Maybe you’re a blogger who wants to build their profile to attract better brand partnerships?

Do you work in SEO or digital marketing and want content on high domain authority websites?

Or perhaps you’re an entrepreneur who wants to seek out more exciting projects and opportunities?

PR can help you grow and develop your business, no matter what stage you’re at.

​Strategic and creative PR can help you:

  • ​Get in front of your target audiences – whether that’s face-to-face, online or through the media
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    Make you, your products and/or services famous for all the right reasons
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    Generate quality new business leads
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    Build a community of engaged fans and advocates
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    Establish invaluable partnerships with key influencers and stakeholders
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    Position yourself as an expert in your industry and build credibility
  • Create an online buzz about your business
  • Set yourself apart from your competitors 
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    Drive traffic to your website and boost your SEO
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    Manage your reputation and brand perception 
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    Increase sales and enquiries
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    Make you more visible in your market
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    Unlock exciting business opportunities to help you and your business grow

The PR Unlocked online course gives you:

  • A step-by-step guide to help you create your own bespoke PR strategy, tailormade for your business
  • Online training modules covering news, press releases, features, comments, interviews, products, awards, events, influencer marketing and more
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    A bonus module outlining how to measure the success of your PR activity and maximise opportunities for your business
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    Resources and worksheets to organise your PR activity
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    A library of 'Meet the Expert' videos, featuring journalists and editors offering their top tips
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    A private online community to share advice and successes
  • Regular group coaching calls to ask questions and learn more
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    Real life examples of how a PR agency gets results for clients
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    Life-long access to the PR Unlocked core training modules, resources, expert videos and updates
  • Access to learning materials on desktop, tablet or mobile so you can learn from wherever and whenever you like

Check out these free online PR courses, training and tools

Learn how to do your own PR course 

The full PR Unlocked online course teaches startups, small businesses and digital marketers how to do their own PR in a strategic, creative and impactful way. During the online PR training, you'll learn how to manage your reputation and raise awareness by getting featured in the media, winning awards, hosting events, blogging and content marketing - and more!